# The Legacy and Future of PT Dua Kelinci: A Leader in the Indonesian Food Industry
PT Dua Kelinci stands as a titan in the Indonesian food and beverage sector, synonymous with quality snacks and market innovation. Since its humble beginnings in 1972, the company has evolved from a small-scale packaging operation in Surabaya into a world-class manufacturing powerhouse. Originally established by Ho Sie Ak and Lauw Bie Giok in Pati, Central Java, the brand—famously known for its "Sari Gurih" roots—was rebranded to "Dua Kelinci" after consumer preference overwhelmingly favored the iconic twin rabbit logo.
## A Journey of Innovation and Growth
The company's trajectory shifted significantly on July 15, 1985, with the formal establishment of PT Dua Kelinci. Under the leadership of Ali Arifin and Hadi Sutiono, the firm aggressively scaled its operations, integrating international quality management standards. Since the turn of the millennium, the company has diversified its portfolio far beyond peanuts. Today, its production lines include:
* Diverse Peanut Varieties: From classic skin-on nuts to modern flour-coated snacks.
* Cereal-Based Products: Expanding the brand’s reach into healthy, grain-based consumables.
* Modern Manufacturing: Utilizing cutting-edge production technology to ensure consistency and excellence.
Guided by the vision of becoming the premier player in the food and beverage industry, Dua Kelinci remains deeply committed to food safety, Halal standards, and proactive Corporate Social Responsibility (CSR), including support for national athletes, community welfare programs, and environmental conservation initiatives.
## Join Our Team: Current Career Opportunities
PT Dua Kelinci is currently seeking talented, driven professionals to join our expanding workforce. We foster an environment of growth, innovation, and professional excellence.
1. Quality Control (Leader)
* Responsibilities: Oversee daily production quality, ensure compliance with specifications, and lead root-cause analysis for quality improvements.
* Requirements: Bachelor’s degree; experience in FMCG quality control; strong leadership skills; available for shift work in Pati, Central Java.
2. R&D Regulatory Export Specialist
* Responsibilities: Coordinate product registration, manage export compliance, and ensure adherence to BPOM and international standards.
* Requirements: Bachelor’s degree in Food Technology; 2–3 years in Regulatory Affairs; deep knowledge of SNI, SJH, and customs documentation.
3. Brand Officer
* Responsibilities: Execute end-to-end brand campaigns, analyze market trends, and track KPIs to drive engagement.
* Requirements: Bachelor’s in Marketing or Business; 2+ years of experience in brand management; proficient in data analytics tools.
4. Electrical Maintenance Manager
* Responsibilities: Manage the maintenance division, including production machines and utilities, and implement long-term equipment reliability strategies.
* Requirements: Degree in Mechanical or Electrical Engineering; 3+ years in maintenance management; mastery of PLC, automation, and ISO 9001:2015.
5. Mentor Trainee Specialist
* Responsibilities: Design and oversee the end-to-end sales trainee program, ensuring alignment with corporate culture and learning frameworks.
* Requirements: Bachelor’s degree; 5+ years of experience as a Sales Manager in the FMCG industry; willingness to travel for field supervision.
6. People Development Specialist
* Responsibilities: Create and evaluate training programs, implement coaching initiatives, and boost organizational performance.
* Requirements: Bachelor’s in Psychology or HR; 2+ years of experience in training and development; expert in blended and experiential learning methods.
## Application Process and Guidelines
We invite qualified candidates to advance their careers with us. To apply, please ensure your application adheres to the following:
* Preparation: Fill out your personal data accurately using uppercase letters.
* Contact Include an active phone number and social media links.
* Submission: Direct all inquiries and applications to [email protected].
* Selection: The recruitment team will contact successful candidates via WhatsApp, email, or telephone for a virtual selection process.
Altira Business Park Office, Blok A 11, 12, & 15
Jl. Yos Sudarso Kav. 85, Sunter Jaya, Jakarta 14360, Indonesia.
Only candidates who meet the specified qualifications will be shortlisted for the next stages of our selection process. We look forward to building the future of PT Dua Kelinci with you.