# Elevating Daily Fashion: An Inside Look at Livehaf and the Senior Creative Content Strategist Role
Livehaf stands as a prominent figure in the Indonesian e-commerce fashion landscape, dedicated to simplifying the way people dress every day. Derived from the phrase "Live Healthy And Fit," the brand initially built its reputation within the athletic apparel sector. Since 2017, however, Livehaf has successfully pivoted to become a premier provider of essential daily wear. Recognized as one of the most trusted fashion entities on Instagram since 2015, the brand caters to professionals and everyday consumers who prioritize high-quality, accessible fashion without the premium price tag. While Livehaf currently operates within the MSME sector, its ambition remains global, fueled by a deep commitment to its customer community.
## The Vision of a Senior Creative Content Strategist
At the heart of Livehaf’s creative engine is the Senior Creative Content Strategist. This role is far more than a desk job; it is a pivotal position responsible for transforming abstract concepts into high-impact visual narratives. You will act as the architect of the brand’s creative production experience, ensuring that every campaign resonates with target audiences while maintaining cultural relevance.
Core Objectives for the Creative Team
* Strategic Pre-Production: You will develop comprehensive pre-production strategies, meticulously vetting plans for products, talent, properties, and locations to ensure absolute alignment with production meetings.
* Platform Influence: As a gatekeeper of the brand’s public image, you will define the visual and narrative direction across all social media channels.
* Agile Problem Solving: You will manage high-stakes engagements with Brand Ambassadors and Talent, requiring the ability to provide instantaneous solutions in fast-paced production environments.
* Collaborative Excellence: Working alongside the Assistant Creative Content Supervisor and Senior Videographer, you will produce industry-leading, viral-ready content while maintaining seamless documentation for the entire team.
## Key Responsibilities and Impact
Success in this role requires a professional who is equally passionate about the ideation phase as they are about the execution. Your daily contributions will drive the brand's visibility and growth:
1. Content Management: Overseeing the systematic organization of digital and physical assets, including creative paperwork and contact databases.
2. Social Media Execution: Handling the end-to-end process of batching, copywriting, and publishing content for TikTok and Instagram.
3. Logistical Oversight: Orchestrating talent scheduling, venue reservations, and vendor relations from the initial concept to the final shoot.
4. Production Support: Providing hands-on assistance during shoots, including inventory checks of Livehaf products and managing on-site requirements.
5. Talent Acquisition: Scouting and vetting Models and Key Opinion Leaders (KOLs) whose profiles align with the brand, fostering lasting partnerships, and negotiating mutually beneficial terms.
6. Creative Documentation: Developing high-quality decks for catalog shoots, outdoor photoshoots, and TikTok production plans, alongside writing at least eight dedicated TikTok scripts monthly.
## Candidate Requirements
To excel as a Senior Creative Content Strategist at Livehaf, you should possess a unique blend of analytical rigor and artistic flair. We are looking for candidates who meet the following criteria:
* Educational Background: A Bachelor’s degree from any field of study.
* Experience: A minimum of two years of professional experience in creative content strategy.
* Technical Proficiency: Advanced expertise in scriptwriting, copywriting, and directing for TikTok, underpinned by a deep understanding of platform algorithms and social media trends.
* Communication: Exceptional writing and communication skills, with a keen ability to articulate brand messaging.
* Organizational Mastery: A highly organized professional with an meticulous eye for detail and a proven track record demonstrated through a robust creative portfolio.
* Cultural Awareness: An innate ability to identify emerging trends and leverage data to generate actionable content ideas.
* Commitment: The ability to work on-site five days a week at our office in BSD, Tangerang, Banten.